Personalization within the content supply chain – A Devoncroft interview with Globo and Mediagenix
Listen now - How content recommendations & personalized search are significantly improving the user experience on Globo's Globoplay service.
- Date 18 Jun. 2025
Personalization within the content supply chain
A Devoncroft interview with Globo and Mediagenix
Listen now – How content recommendations & personalized search are significantly improving the user experience on Globo’s Globoplay service. Learn about
- why our solution has out-performed other technologies that were tried
- the key metrics that ultimately decided on Globo’s deployment decision
- how things are evolving in the field of personalization alongside current market trends
Proud partner in helping 200+ media groups grow
Webinar Replay
“Context-Aware Recommendations Are the New Primetime”
In this webinar, Globo and Mediagenix reveal how AI-powered personalization is transforming content delivery. With over 30 million monthly users and more than 10,000 hours of video streamed per minute, Globoplay is Brazil’s largest local streaming platform. By integrating Mediagenix’s Spideo technology, Globo replaced its legacy search with a semantic engine—achieving a 25% lift in user engagement. Spideo’s solution, benchmarked internally against others, outperformed in both relevance and engagement. Far from replacing editors, AI now amplifies their impact.
The result? Context-aware recommendations that are redefining what we once called primetime.
Date: Live webinar recorded on February 6th, 2025
Speakers:
-
Josh Stinehour Devoncroft Partners -
Igor Macaubas Globo -
Thibault D’Orso Mediagenix
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