NAB Show 2017 was about the ‘M.E.T. Effect’. Fuelled by internet connectivity and integrated systems, Media, Entertainment and Technology are converging, while content, workflows and revenue streams are being redefined.
The many visitors to the booths of MEDIAGENIX and WideOrbit, our partner in the U.S., had heard we were quite unique in the way we helped prepare for all this by evolving planning, in particular by aligning the VOD and linear planning tools. We gathered that they were also drawn to us by a positive buzz about our customer projects worldwide.
For four days in a row we listened to expectations and concerns, gave demos, and explained the business benefits. Long meetings resulted in interesting leads. As always, quite a few customers dropped by to say hello, and that is always a great pleasure.