At ABU Digital Broadcasting Symposium 2019 in Kuala Lumpur (4-7 March), Johan Vanmarcke, managing director MEDIAGENIX APAC, took the stage to talk about the content-centric vision behind OTT/broadcast management platform WHATS’ON. Here is a summary.
Content distribution is no longer about filling linear channels with content. It is about streamlining your content supply chain and getting your content to the right audience in a way that gets you the most value for money.
«Run your mix of OTT and Linear business, while keeping an eye on the big picture.»
Viewers increasingly turn to the Internet where social media and OTT services are prolific in offering a wide range of content. This triggers media companies to take a closer look at the content they can offer. What rights do they have on the content? What distribution platforms are available and through which technique can they serve their business goals best with each title? Maybe it is on a premium pay service, or on Facebook or YouTube, maybe on a linear channel or by selling the content to another company (rights out).
Blockbusters, vintage series and movies, gameshows and soaps, old content or new, … all require a different approach, with the highest operational efficiency, immediate insight into availabilities, and instant information to make strategic decisions. Sports events even more so, given the astronomical sums involved.
And there are the complex underlying rights and restrictions, royalties & participations, … Millions of consumption records a month need to be digested for intricate revenue share calculations to give distributors, platforms and talent what is theirs by right.
WHATS’ON, the solution by MEDIAGENIX, helps you reinvent your business and content ecosystem with a single tool to manage your content supply chain, from planning up to distribution. Our solution can either support this entire workflow, or as a central system drive content/rights/media/EPG/finance workflows complemented with niche applications. The result is that you can efficiently run your mix of OTT and Linear business, while keeping an eye on the big picture