During the first day of the Nextv Series Argentina event in Buenos Aires (14-15 May) Joe Fregoso, MEDIAGENIX Business Development Director Americas, was on the ‘OTT and the future of FTA TV’ panel discussing the content FTA (Free to Air) audiences choose, the model for the future and the mix of linear and nonlinear models.
Joe expressed the need to develop a model connecting FTA and on-demand. He said the main challenge lies in how to deliver the content to all platforms, keeping control over rights and monetization.
Read the article of Nextv News International
Watch the interview for NewslineReport (Spanish)
Joe Fregoso, el Director de Desarrollo de Negocios para las Américas disertó en un panel sobre OTT y el futuro de la TV Abierta en Nextv Argentina. Destacó los beneficios de su plataforma WHATS’ON para esta nueva convergencia.
