Mar 23

UAB 2017: customers gather in Lisbon

Thursday March 23rd, 2017

On 23 March, more than 40 media companies from 17 countries gathered in Lisbon for what turned out to be the biggest MEDIAGENIX User Advisory Board (UAB) ever.
The city of the explorers saw how 210 international delegates raised this two-day celebration of co-creation to a new high, seizing the many and very diverse networking opportunities offered to connect, share best practices and explore new opportunities.

The level of this annual event has long transcended the presentation of new and planned WHATS’ON functionality. Recent and upcoming developments in the BMS were discussed against the backdrop of a globalized broadcasting business that never promises anything less than a white-knuckle ride. Rather than feeling threatened by digital disruption, expanded competition and changing viewer behaviour, it turned out the participants shared a cautiously optimistic vision on the future of broadcasting, banking on content-centric operations, IT technology, integrations, openness and web enablement.

Guest speakers
Several guest speakers took the stage to throw a light on how their company is preparing for the future, and the part WHATS’ON is to play.
Maarten Trijsburg, Senior Director Channel Operations at Viacom International Media Networks (VIMN), described how VIMN efficiently plans massive quantities of trailers thanks to new workflows that have been greatly enabled by the WHATS’ON promo planning module.
Connectivity was the theme of Tim Goff’s presentation. The Head of Technology and Infrastructure at UKTV explained why and how the British multichannel broadcaster connected WHATS’ON to the other key systems by means of the WHATS’ON API.
José Rotsaert, head of the ICT department at Medialaan, told how the Belgian commercial radio and television broadcaster is building a digital future with a sustainable business model.
And then there was Emmanuel Tourpe, TV and VOD Programming Director at Belgian public broadcaster RTBF, but also a renowned philosopher. From his philosophic angle he painted the limits of computing science on scheduling, and reasoned that the human brain will never be completely replaced by machines when it comes to creative scheduling.

Continued growth
Over its 16 editions the UAB never stopped growing and the magic formula has been tuned accordingly. Now that this annual event seems to have reached another dimension, new adjustments will be made to maintain and further raise its unique level of interactivity and knowledge sharing.


(Picture by courtesy of Marta Putkowska-Viegas)


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