Live Sports Programming
Your game plan for the competitive live sports market
Cover all the bases to meet both the eternal and new challenges of live sports streaming and broadcasting, and come out winning thanks to engaged audiences, operational efficiency, and a sound return on your investment in live sports.
MANAGE COMPLEXITY & UNPREDICTABILITY
CONNECT WITH THE FANS ON THEIR TERMS
PUT DATA AT THE CENTER OF YOUR OPERATIONS
MEDIAGENIX AND WHATS’ON: 100 % project success rate
Between Tokyo and Beijing: takeaways after a glorious summer of sports
This summer has shown us that the world of live sports is going through a succession of big changes in rights management and monetization, technology, distribution, and business models. The systems used for engaging increasingly fragmented sports audiences will need to have the flexibility, openness and functional depth to cope with all that.
What we can take away for the immediate future is that the key currencies for success are engaged audiences, operational efficiency, and a sound return on your investment in live sports. M&E Business Management Platform WHATS’ON covers all the bases to meet both the eternal and new challenges of live sports programming, and come out winning.
WHAT’S ON
Cover all the bases with WHATS’ON
MANAGE COMPLEXITY AND UNPREDICTABILITY
CONNECT WITH THE FANS ON THEIR TERMS
PUT DATA AT THE CENTER OF YOUR MEDIA OPERATIONS
- The only sports-specific rights verification tool on the market
- Highly automated workflows for live sports
- Structured management of sports events
- Automatic adaptations to dynamic timelines
- Alternative schedules for various scenarios
- Tight integration with Playout, for last-minute changes and EPG updates
- Automated reversioning and localization
- Flexible and rights compliant repurposing
- Pop-up channels with dedicated content
- Easy discovery of related content
- A single toolset to manage a mix of linear, on-demand and combined services
- A single source of truth for your entire media operation
- A central, real-time view on rights assets
- Tools for augmented intelligence scheduling
- Centralized metadata, incl. integration with online sports databases
- Web apps to remotely enrich the metadata (incl. press and publication details) from live venues
Get inspired:
- How to keep a central overview of avails with WHATS’ON Available Rights Catalog
- How to apply augmented intelligence to scheduling: WHATS’ON Scheduling Artist
- How to focus dedicated content on a targeted event with pop-up channels
- How DAZN use WHATS’ON to manage the workflow for 25,000 live events a year
- How sports organizations go Direct-to-Fan
- How RTBF combines live sports with archive material
WHAT THEY SAY
“With 25,000 live events a year, we had to invent the workflow.”
Scott Ferguson, Vice President, Content Planning and Analysis at DAZN Group
“What sets MEDIAGENIX apart is the customer service, the quality of the product, and WHATS’ON’s openness.”
Scott Ferguson, Vice President, Content Planning and Analysis at DAZN Group
5 slam dunks in live sports programming
- Capture the dynamics and complexity of rights, obligations and restrictions
- Maximize the value of hard-fought sports rights
- Reduce manual work to a minimum
- Have clear insights into costs and revenues
- Have a single source of truth for editorial, scheduling and selling decisions
The decisive stretch: reduce OPEX and increase ROI
- Get a tighter grip on business models, and strategic windowing.
- Improve operational efficiency by up to 80% thanks to:
- lean, software-driven workflows
- unified linear and on-demand workflows
- touchless operations
- actionable content intelligence
- seamless integration across existing systems
- scalability that manages and supports growth without operational constraints
- Optimize commercial revenues through seamless integration with the ATS or dynamic ad insertion system. Promos and sponsorships are automatically scheduled.
As media companies are moving to the cloud driven by the need for agility, flexibility and elastic scalability, we offer a flexible, hybrid framework that supports the client’s gradual adoption of cloud technologies and cloud deployment models.