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Game-of-Thrones, chocolate and the art of super-aggregation

- Ivan Verbesselt

"We may be heading for a 'fragmentation tipping point' where consumers are not only getting overwhelmed and frustrated from navigating through a raft of content silos, but also must contend with the expensive bundle that de facto emerges from all this stacking without a bundling discount. This is where the pendulum might start to swing back to re-aggregation."
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MEDIAGENIX joins the DPP

MEDIAGENIX joins the DPP

- MEDIAGENIX

MEDIAGENIX joined the DPP opening a new door to exchanging ideas and experiences with experts from the whole supply chain.
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Strategic Promotion Planning at TV 2 Danmark

- Gerrit Cornelis

TV 2 Danmark went live with Promoplan, the strategic promotion planning tool that enables a company’s marketing department to draw up an optimal promotion plan for all the promotion efforts of the organization and manage the complete promotion life cycle, from the definition of the goals to building and executing media plans.
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MEDIAGENIX joins United Nations Global Compact

- MEDIAGENIX

MEDIAGENIX has signed the United Nations Global Compact. This international commitment to 10 principles in the fundamental areas of Human Rights, Labour, Environment, and Anti-corruption encourages organizations and companies worldwide to implement a sustainable and socially responsible policy and to report on its implementation. With our adherence to the Global Compact principles , we want to show our clients, partners,…
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