The July 2018 edition of Trends, the Flemish ecconomics and finance magazine, features an interview with MEDIAGENIX CEO Dirk Debraekeleer about our new Americas office in Fort Lauderdale and the fact that MEDIAGENIX is reinforcing the team with 30 new members to support ongoing international growth. As the article is obviously in Dutch, here are some highlights in English: Streaming…

During the last BroadcastAsia, Johan Vanmarcke gave a short interview on virtual studio set up by Asia-Pacific Broadcasting (APB). He shared is views about the key trends in the media industry...

Content may be king, but the viewer is definitely calling the shots, certainly now that the internet giants have endowed them with even greater power. This has pushed media companies to start re-inventing themselves. Putting their compelling content on the viewer-preferred digital, on demand or linear platforms, they are seeking to provide all means for the viewer to connect with their content and their brand. 

On Wednesday 16 May trainer Willem had a full house for his Master Class on Reporting in WHATS'ON. During this basic training the participants discovered the vast WHATS'ON reporting capabilities. Communication and efficiency improve substantially when users have such easy acces to the data they need.

The participants of the Master Class on LAVA (Brussels, 19 April) were poised on the edge of their seats as trainer Jelena showed them the ropes of the single toolset for planning content on both VoD and linear delivery platforms. They went through the workflow of scheduling stand-alone and catch-up transmissions, preparing the destination materials and finally publishing the content. LAVA is about having the best of both worlds, VoD and Linear, in a single toolset, as on-demand services and linear broadcasting dovetail in today's content-centric media world.

See APB, April, page 29: interview with Managing Director MEDIAGENIX ASIA Johan Vanmarcke and CTO Peter Heinckiens: Staying content-centric to divert audiences back to the main channel.  

Birgit, Jelena, Lieven, Erwin, Wannes and Peter (taking the picture) surfing on the waves of success in Sweden as UR (Sveriges Utbildningsradio) went live with WHATS’ON. The Swedish public-service educational broadcasting company produces and broadcasts educational and general knowledge programmes on radio and TV channels, and has a VoD catalogue of more than 11,000 programmes available across several platforms.  

All seats were taken for our Master Class on Rights & Contracts in WHATS’ON. Key users from various sites came to Brussels to learn the ins and outs of the WHATS’ON Contract & Rights module. This module enables media companies to easily manage very complex linear and nonlinear rights across platforms and have their planning/schedules automatically validated against the rights and restrictions described in the module. By knowing the real-time value of their schedule and the programmes in stock, they can minimise waste and monitor their budget and cash flow with amortization plans and payment schedules. As the Master Class took place on Pi Day (March 14 = 3.14), we treated the participants to … pie.