Digital Marketing Manager
- Role: (Pre-)sales
- Commitment: Fulltime
The mission of this awesome tribe at MEDIAGENIX is to enable renowned public and commercial radio and TV stations, on-demand platforms, OTT streamers and telcos to bring content to the viewer with our broadcast management system called WHATS’ON.
Exciting times here at MEDIAGENIX as we ware intensifying our digital marketing and marketing automation efforts. The aim is to help ever more media companies worldwide discover the game-changing strengths and the business value of our software platform for their media operations.
Stimulating and capturing their interest is where it all begins, and where you come in. In your continuing quest for more and better leads you will support and execute the lead generation strategy with multichannel campaigns. This includes planning, budget management and implementation, as well as monitoring the results against KPIs, analyzing what works and what doesn’t, adjusting and optimizing the campaign accordingly, and reporting.
As prospects enter the lead funnel, you will play a critical role in creating and nurturing their journey, planning and executing our marketing campaigns across all of our customer acquisition channels. This includes Social, Search (SEO and SEA), Account-Based Marketing, Retargeting and Remarketing.
Your challenge
- Set up a lead generation strategy incl. lead scoring, lead nurturing to grow conversions and deliver Marketing Qualified Leads to the Sales colleagues through automated marketing flows.
- Lead and implement digital campaigns across all channels: Social (Linkedin, Facebook), SEO, SEA (Google, Bing) to grow organic traffic to our website and landing pages
- Set-up and implement strategies for Account-Based Marketing, Retargeting and Remarketing.
- Perform day-to-day channel management including keyword research, ad copy testing, optimizations, budget management, and reporting.
- Coordinate external agencies to ensure scaling of our campaigns.
- Setup and manage email marketing campaigns using the CRM (Dynamics 365) and marketing automation tools (ClickDimensions, Hubspot).
- Closely work with the copywriter/content marketer and creatives (in-house and external) in our content farm.
- Produce metric-driven reporting with Google Analytics.
Our wishlist
- 3 to 5 years of hands-on professional Digital Marketing experience.
- A proven track record of managing successful Digital & Social campaigns (incl. SEA), understanding of acquisition channels, marketing touchpoints, lead tracking & scoring techniques.
- You are a tech-savvy, hands-on marketer, who is focused on performance and consistent delivery of inbound leads.
- Good knowledge of CRM (Dynamics 365), marketing automation tools (ClickDimensions, Hubspot), Google Tools (Adwords, Google Analytics) and Social channels (LinkedIn, Facebook, Twitter, other).
- Experience in account-based marketing as well as retargeting/remarketing.
- Expertise in creating campaigns, managing budgets, analyzing reports, and drawing conclusions.
- Digital Lead Generation experience in a B2B environment with complex software is a plus.
- Ability to brief and manage the process of copy and design creation.
- Working experience in international/global environments.
- Strong command of the English language, both written and spoken. Other languages are a plus.
- Information security is at the core of our business, so it is of paramount importance that you respect the specific security provisions related to the execution of your job.
Our offer
- We offer a competitive salary, including many benefits.
- MEDIAGENIX cares for its employees and therefor offers a healthy work/life balance.
- You grow = We grow! We assure the development of your talents and continuous coaching and support.
We are a human-centered employer, we speak up, dare, share and keep promises made. Interested in joining the tribe?
When you are enjoying content on TV, radio, smartphone, tablet or PC, you are also watching the works of the team that helps put that content right there. The mission of this awesome tribe is to enable renowned media companies worldwide to bring content to the viewer in the most efficient and future-proof way.
Our customers include public and commercial radio and TV stations, on-demand platforms, OTT streamers, telcos and their service providers. BBC, Discovery, Disney, Viacom, ... they all go for growth in this excitingly fast-paced media world.
To help them grow, we deliver innovative software solutions—on premise or web-based in the cloud—that optimise the life cycle of their content across channels and services. These modular solutions constitute the most advanced and efficient backbone for media operations, streamlining the content supply chain from acquisition over planning, scheduling and rights management to publication and beyond.
The state-of-the-art technologies we use, our agile development methodologies, the transparent way in which we collaborate as a team, and the inspiring co-creation with our customers have taken us to the top of tech vendors in the international media world. Join us on this magnificent journey.
Location
MEDIAGENIX
1702, Dilbeek, Flemish Region, Belgium
© 2020 MEDIAGENIX Nieuwe Gentsesteenweg 21/1, 1702 Groot-Bijgaarden - Belgium