Broadcasters and multimedia companies in general who publish their content on diverse platforms have seen the complexity of their content distribution grow exponentially. To keep track of rights, underlying rights and restrictions, and to be able to take quick editorial decisions, broadcasters such as RTS in Switzerland, rely on WHATS’ON, the Broadcast Management System by MEDIAGENIX, that takes real-time accuracy to frame-level.
To be able to repurpose their content, slice and dice and recompose it, put it on an on-demand platform or stream it, multimedia companies need to know whether there is some restriction on some part of the content, a royalty contract attached to some other part, or an issue on some music track. And they need to be sure that such parts of the content are not reused.
Typically, many of a broadcaster’s internal productions or co-productions are a concatenation of scenes, all with their own set of rights and restrictions. Some scenes are live, others preproduced; some come from archives, others are purchased. Each part of the production can be subject to different rights; rights can even be restricted to a number of frames.
Often, these rights are managed by several legacy stand-alone systems, none of which sees the whole picture, resulting in inefficient, redundant and risky operations.
WHATS’ON by MEDIAGENIX provides centralized and efficient rights management on one system for both linear and nonlinear distribution. This system gives the users overviews that flag possible issues. Information entered in the early stages of the creation of the programme, are accessible and can be reused all along the product’s life cycle. This also implies that everybody in every department is working on the same, real time data.
At Swiss public broadcaster RTS, WHATS’ON users open the frame-accurate player from their WHATS’ON screen and set markers, segmenting the content to prepare its distribution or define the different rights on these segments. The system informs them about clearance problems or the additional costs involved. Among other things, the segmentations allow them to automatically create clips for fast publication online.
In other cases the underlying rights module is used for monitoring royalty statuses. Schedulers who enter a programme into a time slot on a linear schedule, immediately know whether the underlying rights have already been cleared and if not, which clearance cost (residual, royalty or flat fee) will apply.
In the fast-paced media world that thrives on the issues of the day, editorial decisions need to be taken at the drop of a hat. With a future-proof, enterprise-wide solution, MEDIAGENIX enables broadcasters and multimedia companies to do just that without dropping the ball when verifying exploitation rights.
Business Consultant @ MEDIAGENIX
Original picture used for the banner : Iceberg by Uwe Kils / CC BY