Due to the strong relationship between contracts, rights, cost
and the use of programmes in the schedule, broadcast rights play a
crucial role in the broadcaster's cash flow situation.
Traditionally, broadcasters use their cash flow information in three different ways:
The standard way: to compare scheduled payments versus sales forecasts or grant schedules;
The
cash-out way: to determine broadcast right fees, production costs,
marketing costs, technical infrastructure, overhead cost, etc.
The cash-in way: for commercial sales, grants, secondary sales (SMS, DVD, ...), etc.
Michel
Beke, Product Manager and co-founder of MediaGeniX: "The new Cash Flow
functions in WHATS'On are therefore an indispensable component for the
analysis of the broadcaster's financial forecasts and potential risks."
The
Cash Flow management functionality in WHATS'On delivers easy reporting
on the cash flow situation for a specific time period. WHATS'On not
only describes the linear, on-demand and streaming rights, but also
manages all related costs, invoices and payments, regardless of the
currency.